“A modest perspective based on experience, not a Google search on Middle Eastern culture. #notshadejustfacts.” That’s what you’ll find written on the Instagram bio of UAE-based Junaynah El Guthmy (@junaynaah), the digital creator and modest content director who stars in our launch campaign. Her first experience with modelling began with a local jewellery brand in … Continue reading Meet the inimitable Junaynah, who stars in our debut campaign