Shellíne is a modest surf/swimsuit brand created by Sabina and based in Russia. The designs are minimalist and eclectic. They have swimsuits with a diverse collection of patterns that will suit anyone’s vibe and, and if you ask us, Shellíne is definitely a modest swimwear brand to keep on your radar. For quite some time, the swimsuit industry only catered towards a specific demographic, excluded consumers who didn’t fit into that “beach babe” aesthetic. Shellíne, however, is transforming how we view swimsuits and modesty. Read our interview with Sabina below:
When did you launch your brand, and what was the inspiration behind it?
The history of the Shellíne brand goes back to 2016 when I changed my spiritual and external image. The love of adventure and travel, a thirst for the seas and oceans, a radical change of look prompted me to create and embody the very modest, but at the same time stylish swimsuit that was supposed to satisfy all the needs my religious conditions.
Do you design full-time? If not, how else do you spend your time?
Recently, I became a mother for the first time. Now I devote all my energy and precious time to my baby and family. And I also try not to forget about my favorite business, Shellíne, giving my second brainchild due attention. In my free time, which is sorely lacking (mommies will understand), I make sketches of swimsuits, products and go to our Shellíne workshop, periodically monitoring work processes, the quality of tailoring, trying on products on ourselves, brainstorming sessions with our employees, inspiring each other to new achievements. I am grateful to my husband and family for their tremendous support.
Describe your aesthetic:
Sun, Sea, sand, shells
Describe your muse or the woman you design for:
With the help of our swimwear, our brand wants to be useful for every girl who takes care of her health and body. Regardless of the body type, and religious affiliation. We make swimwear for those suffering from an allergic reaction to the sun and for women who love water sports. These women are our muses. They inspire us and are our pearls. Every one of these women is worthy.
Tell us about your latest collection, and where it’s available
Our latest collection SUN LÍNЕ 2021 -collection for new plans and accomplishments, to revive travel and adventure, for long-awaited meetings with beaches, seas, and oceans for a bright and unique you. This time we decided to move away from our sober calm colors and made the most popular models of swimwear in bright, juicy, and rather bold combinations. It’s available on our website www.en.shelline.shop
Define what modesty, as a word, means to you.
Modesty is an ornament, a fortress, a gift from the Supreme Creator. It is a symbiosis of a certain mindset, lifestyle, and thoughts. This is your voice, your temper, your attitude towards people. This is confidence and loyalty to oneself, to one’s principles. Modesty does not scream but quietly declares itself. Only modesty has adorned, adorns, and will adorn a person. Always, at all times.
Would you say modest fashion is a “religious” movement, a “style” movement, or both / neither?
We do not separate but combine these two concepts. If a girl is dressed modern and stylish, while at the same time observing all the requirements of her religion, these are the best clothes. So, do not be afraid to dress fashionably and beautifully, because clothes are a reflection of the soul, they should be beautiful. This is the philosophy that our Shellíne brand carries.
How has shopping for modest fashion changed over the past decade, in your experience?
Nowadays we can notice that more and more women tend to wear modest clothes which makes us happy because it means we are on the right track.
Has the recent “focus” on modest fashion helped you attract a wider audience?
We think so. And that’s great. After all, our goal is to be useful to every girl.
Shellíne is the ideology of grooming and caring for female beauty through our modest and stylish swimwear. You are our muses, you are our pearls, which we would like to hide in fashionable shells from SHELLÍNE!
How has the pandemic affected or impacted your business?
“Relief comes with every burden”
Despite the current situation, our business is going great but sending out packages has been the hardest. Due to lockdowns and many countries closing their border, deliveries have been delayed. But we thank our clients for their understanding.
The most memorable garment you ever designed:
A surf-style swimsuit for active girls with a passion for water sports. It is a swimsuit with feminine and discreet details such as a skirt and headpiece.
One Instagram influencer you’d love to work with and why:
Salama Mohamed! We would like to see her in our swimsuit and work with her. She has this inspiring energy around her, and the work she does for society is incredible.
One celebrity you’d love to dress and why:
We would like to dress Ibtihaj Muhammad! She is a beautiful, strong, and incredible woman.
Name one thing you’d like to change about the fashion industry.
Mindfulness. We need more environmentally friendly fashion and waste-free production. These changes will benefit customers and designers.
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