Shoots

See our 2021 Eid Al Fitr campaign

See our 2021 Eid Al Fitr campaign

modestish
In a creative collaboration with Tania’s Teahouse and UAE boutiques Sauce and Zayan The Label, modestish releases its Eid-themed campaign, which features delectable Ramadan edibles and equally-covetable wearables for Eid al-Fitr, the holiday that concludes the Islamic Holy month of Ramadan. Follow Dubai-based fashion influencer and marketing executive Heba Qadeer as she counts down to her final Iftar of the season, robed in luxe resort wear from Zayan The Label. The new-season dresses and kaftans with intricate sleeve detailing are further decorated with statement jewels from Sauce boutiques and Sauce Rocks. Evil eye beads sit atop sea-shell charms, while freshwater…
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Modesty in bloom: see our first cover shoot

Modesty in bloom: see our first cover shoot

modestish
When Khaleej Times, a Middle East newspaper, approached modestish to produce the cover feature for its weekly WKND magazine supplement, there was no way we could turn down the opportunity — especially since the feature would be centered on Muslim Women's Day, with a special focus on hijabi creatives on social media. https://youtu.be/PI29z7G12mk Our stars for the day were makeup artist Mehreen Mughal, model and photographer Salima Alaoui, lifestyle blogger Nida Siddiq, modest fashion influencer and founder of Modesteen, Hanan Houachmi and modest-inclusive fashion designer Safiya Abdallah. Dressed in new pieces from the Iris and Ink spring/summer 2021 collection at…
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See part 2 Of our first modestish campaign shoot

See part 2 Of our first modestish campaign shoot

modestish
https://www.youtube.com/watch?v=AKqCzmGHKog Last month, we set out to produce our inaugural fashion campaign for Modestish, starring Junaynah and Engy Mahdy. Monochrome tones formed the palette for the second part of our shoot, in a mixture of leather textures, utilitarian silhouettes and pops of geometric and snakeskin prints. See how our muses styled the designs from Mango, Iris & Ink, One and Four Studio (Engy’s own label), Prettty Little Thing and Karl Lagerfeld: Engy wears: blouse and blazer by One and Four Studio, dress by Mango. Junaynah wears: bodysuit by Pretty Little Thing, jumpsuit by Mango Engy wears: blouse and blazer by One and Four…
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Modestish x Puma: Let the games begin.

Modestish x Puma: Let the games begin.

modestish
"Let the games begin." Launched in February 2021, the International Game collection by global sportswear label Puma, celebrates the power of sport to unite our world. Oversized and unisex, the sleek tracksuits, iconic logo T-shirts and a range of sneakers in the brand's popular Future Rider, Cali Star and RS-Fast sneaker silhouettes are brought to life with digitized graphics and vibrant colors pulled from international flags. The show-stopping piece of the collection is easily the International Game track jacket: an optical, all-over patchwork print with bold lettering, brazen branding and bright, look-at-me hues. See how our modestish muses, Sadaf and…
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Watch this sneak peek of our modestish x Puma shoot

Watch this sneak peek of our modestish x Puma shoot

modestish
Part of our long-term plan at modestish is to work with global retailers and brands to produce shoots that feature their latest collections with a modestish twist. We're beyond thrilled to announce that our first brand collaboration is with leading athleisure brand Puma. See how our models, Sadaf and Salima, each style the label's latest International Game Collection, which landed in stores in February 2021: https://www.youtube.com/watch?v=-nV5vvR-fDo Credits: Models: Sadaf and Salima Makeup: Rawan Kassem Location: Project Chaiwala at Alserkal Avenue Creative Direction: Hafsa Lodi / Modestish Photography & Videography: Qash Abbas Production: Broomstick Creative Fashion Assistant: Zainab Husain The International Game collection is available at Puma…
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See part 1 of our first Modestish campaign shoot

See part 1 of our first Modestish campaign shoot

modestish
Earlier this month, we set out to produce our inaugural fashion campaign for Modestish, starring Junaynah and Engy Mahdy. In uplifting hues of lilac and mint green, with pink-toned textures and head-to-toe sequins, new designs from Mango, Iris & Ink, One and Four Studio (Engy's own label), and Doppelganger emanate an unmistakable air of optimism for the season ahead. See the shoot below: Junaynah wears dress by Iris & Ink at The Outnet. Engy wears skirt, top and jacket by One and Four Studio Engy wears skirt by Iris & Ink at The Outnet, collar insert by ASOS, jacket by…
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Watch this sneak peek of our first fashion campaign

Watch this sneak peek of our first fashion campaign

modestish
Earlier this month, we set out to produce our inaugural fashion campaign for Modestish, starring Junaynah and Engy Mahdy. In uplifting hues of lilac and mint green, with pink-toned textures and head-to-toe sequins, new designs from Mango, Iris & Ink, Madiyah Al Sharqi, Doppelganger and One and Four Studio (Engy's own label) emanate an optimistic outlook for the season ahead. See the teaser video below and stay tuned for the full shoot! https://www.youtube.com/watch?v=xveRmVoINUI Credits: Starring: Engy Mahdy and Junaynah El Guthmy Makeup: Sarah Sequeiria Location: Caya at Town Square Creative Direction: Hafsa Lodi / Modestish Photography & Videography: Qash Abbas…
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