modest swimwear

Sport sleek, surf-inspired swimwear by Shelline

Sport sleek, surf-inspired swimwear by Shelline

Zainab Husain
Shellíne is a modest surf/swimsuit brand created by Sabina and based in Russia. The designs are minimalist and eclectic. They have swimsuits with a diverse collection of patterns that will suit anyone’s vibe and, and if you ask us, Shellíne is definitely a modest swimwear brand to keep on your radar. For quite some time, the swimsuit industry only catered towards a specific demographic, excluded consumers who didn't fit into that "beach babe" aesthetic. Shellíne, however, is transforming how we view swimsuits and modesty. Read our interview with Sabina below: When did you launch your brand, and what was the…
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Beach season on the horizon: meet Modest Up swimwear

Beach season on the horizon: meet Modest Up swimwear

Zainab Husain
We're nearing the end of March, and that means that the winter season is officially behind us. As staycations and beach trips begin to rise in popularity once again, we'll be introducing you to inspirational swimwear brands from across the globe. Modest swimwear is an untapped market beaming with creativity and diversity, and as modest fashion flourishes globally, niches like swimwear and activewear are thriving. First up is Modest Up: a swimwear brand founded by British-Pakistani Muslim entrepreneur Sumera Wagener in May 2019. Since then, her business has accumulated an impressive online presence, offering vibrant, patterned designs ideal for tropical…
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12 reasons to register for Modest Fitness Week right now

12 reasons to register for Modest Fitness Week right now

modestish
The first-ever Modest Fitness Week, hosted by modest fashion social network Moowda, is taking place virtually from December 14-18, 2020. Here's why you should sign up: You don't have to be a fitness pro; classes will cater to beginners and fitness newbies tooIt's a safe, ladies-only space void of men, modesty concerns and judgementWith many countries under lockdown or taking social distancing measures, you're able to avoid public gyms and tune in safely from the comfort of your homeYou can learn how to do the splits during a class on Tuesday, December 15Some panel discussions will tackle culturally-taboo topics such…
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Cynthia Rowley’s new swim designs are dreamy and delightfully modest

Cynthia Rowley’s new swim designs are dreamy and delightfully modest

modestish
The search for modest swimwear is a consistent struggle. Sure, there are some long-sleeved swimsuits in stores these days, but chances are, they're high-legged, and cover just half of your bum. Those one-pieces that are fitted with boy-short bottoms on the other hand, often feature plunging necklines. And yes, there are plenty of burkinis on the market. But for the most part, they're plain, black, drab and more sporty than fun and feminine. On the whole, it's quite rare to find modest swimwear that's a middle ground. American fashion label Cynthia Rowley however, has released surf-inspired swimwear designs that are sure…
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Shop chic, demure swimwear from this luxury Colombian label

Shop chic, demure swimwear from this luxury Colombian label

modestish
Some women wear bikinis, and some wear burkinis. Others seek styles in between these two “extremes”. One-pieces on the market do offer some closure, but often have high-neck cutouts, plunging necklines and ultra-low backs – for women who seek swimming that offers some coverage on the top, but is still stylish and statement-making, shopping can be frustrating. If you find yourself in this middle-ground space when it comes to swimwear, you may find solace in the swimwear collections not from religious or sport brands, but from up-and-coming Colombian designer Maygel Coronel, whose designs are so demure and on-trend, that they…
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