News

See Rihab Nubi’s new Reel for Gucci Beauty

Zainab Husain

UAE-based Sudanese creative Rihab Nubi (@riinubi) revealed her first major partnership with Gucci Beauty this week, promoting the brand's recently relaunched Eau de Parfum, Gucci Flora Gorgeous Gardenia.  Rihab announced the partnership with a Reel on Instagram. The artistic video, which is at once whimsical yet punchy, embodies the Flora Fantasy theme of Gucci's Flora Gorgeous Gardenia relaunch. The short snippet shows Rihab dressed in a feminine pink dress layered over an electric yellow turtleneck, topped off with a cream-coloured headscarf. She poses and plays with the perfume in a field of flowers, capturing the spirit of the perfume’s joyful…

News

Nemahsis releases debut single, “What if I Took it off for You?”

Furvah Sayda

Modest fashion blogger and musician, Nemah Hassan (better known as Nemahsis) released her much-anticipated debut single, What if I Took it Off For You? on June 23, and we have had it on repeat ever since. The Canadian-born Muslim has been an OG of the online, modest fashion community since she began posting her outfits on Instagram in 2016, and has since amassed a loyal following of 139K followers on Instagram and 346K on TikTok. Her striking, edgy style that plays with layers and fabrics has been providing us with outfit inspiration for many years, but now, she is turning…

Newsmodest fashion, Muslim singer, Nemah Hassan, Nemahsis, What If I took it off for you

Gucci Beauty just tapped this hijabi influencer

Zainab Husain

Gucci Beauty's recent revelation on Instagram shows that the brand has collaborated with Milan-based hijabi influencer, Aya Mohamed (@milanpyramid) to promote its Rouge De Beauté Brillant lipstick. https://www.instagram.com/p/COTKRehtyEL/ Aya and Gucci Beauty launched a fresh and natural makeup tutorial on Instagram with a video that demonstrates how Aya achieves her go-to look, which features a soft liner, a light coverage dewy foundation, and a glossy tinted lip balm. In the IGTV tutorial, Aya used Gucci Beauty’s new Rouge De Beauté Brillant, which is a moisturizing and hydrating lip balm with a plumping effect. "For me, makeup is a form of…

NewsAya Mohamed, Gucci, Gucci Beauty, hijabi beauty blogger, Hijabi influencer, MilanPyramid, Rouge De Beauté Brillant

Kosar Ali wears Alexander McQueen to the BAFTAs

Zainab Husain

British-Somali hijab-wearing actress and star of the 2019 coming age drama 'Rocks' Kosar Ali made her awards-show debut at the 74th BAFTA’s (British Academy Film Awards) on April 11, 2021, in a show-stopping, regal Alexander McQueen look from the brand's spring/summer 2021 collection. She was nominated best supporting actress for her performance in the critically acclaimed film about female adversity and teenage friendship in Hackney, London. https://www.instagram.com/p/CNnH5d4hMOK/ In her collection notes for spring/summer 21, Sarah Burton, creative director of Alexander McQueen, expressed her vision: “Shape, silhouette, and volume, the beauty of the bare bones of clothing stripped back to its essence—a…

NewsAlexander McQueen, hijab fashion, hijabi actress, Kosar Ali, red carpet, Somali

PrettyLittleThing launches in Saudi Arabia

modestish

Following it's Middle East debut, PrettyLittleThing has launched a dedicated website for its customers in the Kingdom of Saudi Arabia. The new platform, ar.prettylittlething.sa, is a user-friendly Arabic website containing a whole new collection of modest offerings that don't fail to impress! With a dedicated Ramadan edit brimming with modest fashion, it's clear that the UK-based e-tailer has put together new offerings with its Middle Eastern clientele in mind. Long, monochrome shirt-dresses for instance, appear to be an androgynous nod to the cultural silhouette of the thobe, and can be made more feminine with the addition of a statement belt,…

Newsmodest fashion, modest fashion online, Pretty Little Thing, Saudi fashion

10 dreamy designs from Net-a-Porter’s Ramadan edit

Zainab Husain

Consistently on top of the Ramadan fashion game with curated designer edits and exclusive collaborations for the Muslim Holy Month year after year, Net-a-Porter has yet again unveiled a spectacular style line-up for Ramadan 2021, which begins this week. "Designs reflect the needs of the local customer, whose searches for maxi and midi dresses increase by 80% during the Ramadan period," states a press release from Net-a-Porter. The campaign launch comes shortly after the luxury e-tailer unveiled a new localised platform in Arabic for its Middle East consumers, with personal shopping services dedicated to consumers in the Arab world. Renowned…

News, Stylemodest fashion, Net-a-Porter, Net-a-porter Ramadan, Ramadan edit, Ramadan fashion

10 Twitter responses to France’s hijab ban on Muslim teens

modestish

On March 30, the majority members of France's Senate voted to outlaw hijabs on Muslim women under the age of 18 in public spaces in France. Naturally, Muslims, and non-Muslim allies across the globe took to Twitter to voice their outrage, dismay and outright incredulity. Here are 10 Tweets that summarise some of the sentiments felt as a result of this curtailing of female freedoms: Firstly, users pointed out that that banning headscarves ironically infringes upon a woman's freedom to dress how she wishes. While those who oppose the hijab often believe it is a sign of oppression, it is…

News, Opinion

Shop top spring trends from Shopbop’s Ramadan edit

modestish

There’s less than a month to go until Ramadan – the Holy Month where Muslims fast daily – begins, so we can expect to start seeing the annual Ramadan campaigns trickling in from high fashion brands and retailers. The first on our radar comes from Shopbop, the popular American e-tailer that delivers designer fashion worldwide. Shot in the garden of a quaint estate in Madrid, the Shopbop Ramadan campaign puts the spotlight on timeless modest silhouettes: a tunic dress by Tory Burch, a striped, pleated midi dress by Zimmermann and a luxe satin pyjama suit by Acne Studios, among others.…

Brands, NewsRamadan collection, Ramadan edit, Ramadan fashion, shop online

Modest fashion bloggers imagine themselves at fashion week

modestish

Every luxury fashion lover's dream styling challenge has gone viral on TikTok. Fashion influencers and content creators unable to travel to international fashion weeks (which largely took place digitally via websites and social media), have instead created makeshift front rows in the comfort of their homes, filming how they would look if they were physically at London, Milan, Paris or New York fashion week. Each video features multiple outfit changes, themed according to the designer's show that the blogger is imaging themselves at. The posts are immensely entertaining, and naturally, the social media trend has made its way to Instagram…

News, StyleAya Barqawi, Dior, front row, Hafymo, hijabi fashion blogger, Jacquemus, modest fashion blogger, Nabilah Kariem, Nawal Sari, Tiktok, viral Tiktok trend, What I'd wear front row

This British-Bengali modest fashion brand debuted at LFW

modestish

If you were perusing the home page of Vogue Italia’s website last week, you probably spotted an image of a hijabi model decked out in vibrant hues of orange and blue. The photograph shows a cutting-edge coat design by Hena Begum, a Bengali-British modest fashion designer, whose brand, Modestly, was featured in Graduate Fashion Foundation’s Digital Designer Profile at London Fashion Week last month. After a whirlwind week of showcasing at LFW and basking in the success of her incredible accomplishment, Hena spoke to modestish about her innovative weaving techniques, how Islamic architecture influences her latest collection, why the industry…

Brands, NewsBengali designer, Dina Tokio, hijabi model, London designer, London fashion week, Modestly

Hijabi creative Aminah Ali is now an ASOS model

modestish

Remember Aminah Ali, the talented hijabi entrepreneur and visionary behind Redefining Concepts, who we interviewed last year? Here's a refresher: Aminah Ali is a trailblazer with a mission to de-stigmatise modesty and cultivate a community of support and tolerance among millennial creatives. The 22-year-old Muslim model and fashion graduate at the University of The Arts, uses what could’ve been a barrier to her pursuing her fashion career, to drive her ambitions. “I wouldn’t be where I am if it wasn’t for my hijab,” she says. Negativity faced from her community, and being the only Muslim girl wearing a headscarf in…

Newshijabi, modesty, Redefining Concepts

Discounted Ganni lands online at The Outnet

modestish

The rumours are true. As of today, February 16, Ganni is available online at The Outnet. Known for its contemporary feminine flair, effortless aesthetic, oversized designs and overall trend appeal, the cult Danish brand has gained a loyal following of modest fashion consumers over the years. Select pieces from the label's recent collections are now available at discounted luxury fashion platform The Outnet, where they're sure to sell out quite quickly, given the international demand for the brand. If you visit the website now, you'll find Ganni's popular chiffon midi-dresses in fanciful floral prints, silky pyjama suits with wallpaper flowers…

NewsGanni, online shopping

Pakistani-Canadian Maha Gondol for Coach x Champion

modestish

Today, Coach unveiled the images from its highly anticipated collaboration with athletic brand, Champion. How might a label known for its luxury leather bags create a collection with a brand known for its minimalist athleisure sets, you may wonder? From the genius logomania play that makes the subtle background of the campaign shots and leather goods, to the laid-back luxe energy embodied in the clothing, the collaboration shows an effortless merging of the two brands, and starring as one of the faces of the campaign is none other than Maha Gondol, a modern, millennial face of modest fashion who lives…

NewsChampion, Coach X Champion, Maha Gondol

A brief history of headscarves on World Hijab Day

Shayma Abdirizak

Each year on February 1st, we celebrate World Hijab Day — a day that recognises the millions of Muslim women across the globe who choose to embrace a life of wearing hijab, the Islamic headscarf, to fulfil a duty of modesty. Founded in 2013 by Nazma Khan, the movement invites non-Muslim and non-hijab wearing women to experience wearing a headscarf for a day, to boost religious tolerance whilst also debunking misconceptions or myths that people may have surrounding the hijab and those who wear it. Often, wearing a headscarf is purely known for being a religious practice, but contrary to…

Newsheadscarves, World Hijab Day

A hijabi stars in this The North Face X Gucci shoot

Hafsa Lodi

Is that a hijabi I see, standing front and center in this new campaign image celebrating Gucci’s collaboration with The North Face? It sure is.  Not only is her hair covered, but the model’s skin is a glorious tone of dark brown – and only after these two visual cues register, do my eyes move on to devour the eclectic fashion feast that’s pictured in the photograph: an array of quilted coats flaunting colourful geometric patterns, with abstract depictions of the brand’s iconic GG logo. https://www.instagram.com/p/CJ8bWXPMLKL/ The image is just one of many from HighSnobiety’s spectacular sponsored Gucci collaboration with…

NewsFlock Together, High Snobiety, modest fashion, The North Face, TheNorthFaceXGucci

We need more modest stylists in the fashion industry

Riza Abdullah

When hijabi model Halima Aden announced she was “stepping down” from the mainstream modelling last month due to its misrepresentation of her hijab, she stated that the lack of Muslim stylists was a major issue within the mainstream fashion industry. She recalled photoshoots and styling choices which she deemed were not hijab appropriate and hoped to work with modest stylists that knew what it meant to her.  An article in the Daily Beast delved further into the issue, with Muslim fashion personalities explaining that mainstream production teams are rarely aware of the specific conditions and modesty guidelines that many Muslim…

News, OpinionDeborah Latouche, Hakeemah Cummings, modest stylists, Muslim stylists, stylist, trend, Zainab Irfan

See the winning sketches from Persil’s abaya design competition

Zainab Husain

In November 2020, laundry detergent brand Persil launched a design competition for its Persil Abaya Shampoo, titled Abaytik Stylik (Your Abaya, Your Style), and earlier this month, it announced the winner: Richa Chouhan. While there were six winners who will be granted scholarships at the French Fashion Institute ESMOD Dubai, Richa was the grand prize winner, and will receive a scholarship for the school’s Modest Fashion & Abaya course. Richa is an Indian expat living in the UAE. She is an engineer by profession, and designing is her passion. She first found out about the competition through a friend, and says she had…

Newsabaya design, modest fashion, Persil, UAE

12 reasons to register for Modest Fitness Week right now

modestish

The first-ever Modest Fitness Week, hosted by modest fashion social network Moowda, is taking place virtually from December 14-18, 2020. Here's why you should sign up: You don't have to be a fitness pro; classes will cater to beginners and fitness newbies tooIt's a safe, ladies-only space void of men, modesty concerns and judgementWith many countries under lockdown or taking social distancing measures, you're able to avoid public gyms and tune in safely from the comfort of your homeYou can learn how to do the splits during a class on Tuesday, December 15Some panel discussions will tackle culturally-taboo topics such…

Newsfitness, modest activewear, modest swimwear, moowda, online workshops

Leggings with dresses at Chanel’s Metiers D’art show

modestish

The layering of dresses over leggings has long been a styling technique of women who prefer dressing modestly. It's an easy way to add coverage to dresses that are stylish but have shorter lengths. However, pairing dresses with leggings has not seen a stamp of approval from the mainstream fashion industry - that is, until Chanel presented its pre-fall 20201 Métiers D’Art collection on December 3. The virtually-streamed show spotlighted a range of classic Chanel looks, such as skirt-suit sets and textured coats and cloaks in the brand's distinctive monochrome palette. But beneath many of these dresses and skirts, was…

News, StyleChanel, fashion, leggings, Métiers d’Art, modest fashion, runway

A hijabi reflects on Halima Aden’s recent hijab statements

Riza Abdullah

The words modesty and hijab have two different meanings. Traditionally, hijab refers to a head covering commonly worn by Muslim women, which many believe to be apart of modesty in their religion. Modesty covers a much wider spectrum and includes, but is not limited to individuals who wear a hijab. Recently, Somali model, Halima Aden revealed her realization of where she had come to in her career, and announced that she was stepping away from the mainstream fashion industry. This candid revelation through social media of how she lost her “true" hijab as she grew in her career as a…

News, OpinionHalima Aden hijab, hijab, hijabi model, modest fashion, muslim women