In a creative collaboration with Tania’s Teahouse and UAE boutiques Sauce and Zayan The Label, modestish releases its Eid-themed campaign, which features delectable Ramadan edibles and equally-covetable wearables for Eid al-Fitr, the holiday that concludes the Islamic Holy month of Ramadan.
Follow Dubai-based fashion influencer and marketing executive Heba Qadeer as she counts down to her final Iftar of the season, robed in luxe resort wear from Zayan The Label. The new-season dresses and kaftans with intricate sleeve detailing are further decorated with statement jewels from Sauce boutiques and Sauce Rocks. Evil eye beads sit atop sea-shell charms, while freshwater pearls are emboldened with emojis and witty wording. Pastel-coloured resin candy rings are adorned with semi-precious stones, and Bil Arabi friendship bracelets are emblazoned with the Arabic word for “love”.
The video comes to a close with a lavish spread of Ramadan-themed desserts and glamorous jewels – wondrous delights to kick off a festive and fashion-forward Eid holiday.
Credits:
Model: Heba Qadeer
Makeup: Sarah Sequeira
Photography & Videography: Qash Abbas at Broomstick Creative
Creative Direction: Hafsa Lodi at Modestish
Clothing by Zayan The Label
Jewellery by Sauce and Sauce Rocks
Shot at Tania’s Teahouse
