modestish

Meet Heba: the modest fashion muse from our Eid shoot

modestish

Modest fashion — be it ethnic, traditional and cultural, or contemporary-cool, is the forte of Heba Qadeer (@Hebaqr on Instagram), a Pakistani fashion enthusiast who was born and raised in the UAE. "I work in digital marketing for a clothing brand and as the title clearly mentions, a lot of my time is spent online," Heba tells us. "This gives me lots of exposure to lots of different aesthetics and styles which in turn inspires my personal style! You can find me in super sleek formals during the day, going street chic in the evening and comfy as a fluff-ball…

MusesDubai blogger, Heba Qadeer, modest fashion blogger, Pakistani blogger

See our 2021 Eid Al Fitr campaign

modestish

In a creative collaboration with Tania’s Teahouse and UAE boutiques Sauce and Zayan The Label, modestish releases its Eid-themed campaign, which features delectable Ramadan edibles and equally-covetable wearables for Eid al-Fitr, the holiday that concludes the Islamic Holy month of Ramadan. Follow Dubai-based fashion influencer and marketing executive Heba Qadeer as she counts down to her final Iftar of the season, robed in luxe resort wear from Zayan The Label. The new-season dresses and kaftans with intricate sleeve detailing are further decorated with statement jewels from Sauce boutiques and Sauce Rocks. Evil eye beads sit atop sea-shell charms, while freshwater…

ShootsEid campagin, Heba Qadeer, high tea, jewellery shoot, kaftans, modest fashion, modest fashion blogger, Tania's Teahouse

A simple skincare hack to try this Ramadan

modestish

As Muslims have begun observing the holy month of Ramadan, it means that many will be practising their faith a lot more - whether it’s through fasting, prayer, reading Quran or being more mindful, Ramadan is a time where people often come together in worship and gain a greater connection to God. This also means that many will be performing wudhu (ablution) much more often in order to worship —and for people who enjoy skincare and makeup, this may pose a small challenge! Many of us can relate to the experience of applying a full face of makeup or skincare,…

Opinionbeauty, beauty tips, Hyaluronic acid, Ramadan, skincare, skincare tips

How Modernest is making modest shopping easier

modestish

It goes without saying that modest fashion bloggers are now all over social media. But while they may have massive followings, many times, the outfits that they post are inaccessible or unaffordable for many of the women who draw inspiration from these influencers, and at other times, the fashion is simply not tagged. Enter Modernest - a new online platform that creates looks inspired by popular modest fashion bloggers' outfit posts, complete with shoppable links so that followers can get their modest fashion fixes easily, seamlessly and immediately. We caught up with the founder of Modernest, Dubai-based, Musfira S. Suleman,…

MusesChalhoub, Modernest, modest fashion, modest fashion bloggers, Musfira Suleman

PrettyLittleThing launches in Saudi Arabia

modestish

Following it's Middle East debut, PrettyLittleThing has launched a dedicated website for its customers in the Kingdom of Saudi Arabia. The new platform, ar.prettylittlething.sa, is a user-friendly Arabic website containing a whole new collection of modest offerings that don't fail to impress! With a dedicated Ramadan edit brimming with modest fashion, it's clear that the UK-based e-tailer has put together new offerings with its Middle Eastern clientele in mind. Long, monochrome shirt-dresses for instance, appear to be an androgynous nod to the cultural silhouette of the thobe, and can be made more feminine with the addition of a statement belt,…

Newsmodest fashion, modest fashion online, Pretty Little Thing, Saudi fashion

Modesty has a dual meaning, says this American-Pakistani

modestish

"Modestly Speaking" is the social media moniker of fashion enthusiast Fatima Mukhtar, who aims to inspire women to feel confident in dressing modestly. Born and raised in the United States and currently living in Texas, Fatima is of Pakistani descent, and is not your typical Instagram fashion influencer. While she posts outfit images on social media, Fatima circles back to her physical blog, where she chronicles her travel experiences and style advice. Read more about Fatima's lifestyle, her favourite shopping destinations, her views on the wide-reaching potential of modest fashion and more: What inspired the name of your blog, Modestly…

MusesFatima Mukhtar, Houston blogger, modest fashion blogger, Muslim fashion blogger, Pakistani blogger

10 Twitter responses to France’s hijab ban on Muslim teens

modestish

On March 30, the majority members of France's Senate voted to outlaw hijabs on Muslim women under the age of 18 in public spaces in France. Naturally, Muslims, and non-Muslim allies across the globe took to Twitter to voice their outrage, dismay and outright incredulity. Here are 10 Tweets that summarise some of the sentiments felt as a result of this curtailing of female freedoms: Firstly, users pointed out that that banning headscarves ironically infringes upon a woman's freedom to dress how she wishes. While those who oppose the hijab often believe it is a sign of oppression, it is…

News, Opinion

The touching intentions behind Sarah Musa’s turban brand

modestish

While turbans may be a modest fashion staple, there's nothing basic about the turbans by Sarah Musa, or the ideals that shape the ethos of her brand. Turbans are often seen as a glamourous accessory for modest fashion fans, but Sarah is looking at the ways in which she can benefit women in deeper ways. "My biggest motivation is designing product that enhances the lives of women," says the designer. "I designed my turbans with the intention to help woman of various faiths, and women undergoing chemo." https://www.instagram.com/p/CI1SmZXA3Ln/ Sarah, who is Palestinian-Korean-American, studied at the Fashion Institute of Technology and…

Brandshijabi, Sarah Musa, turban, turban hijab

Modesty in bloom: see our first cover shoot

modestish

When Khaleej Times, a Middle East newspaper, approached modestish to produce the cover feature for its weekly WKND magazine supplement, there was no way we could turn down the opportunity — especially since the feature would be centered on Muslim Women's Day, with a special focus on hijabi creatives on social media. https://youtu.be/PI29z7G12mk Our stars for the day were makeup artist Mehreen Mughal, model and photographer Salima Alaoui, lifestyle blogger Nida Siddiq, modest fashion influencer and founder of Modesteen, Hanan Houachmi and modest-inclusive fashion designer Safiya Abdallah. Dressed in new pieces from the Iris and Ink spring/summer 2021 collection at…

Shootscover shoot, Dubai creatives, Hanan Houachmi, hijabi models, Maiz Tacos, Mehreen Mughal, modest fashion, Nida Siddiq, Quite Quaint, Safiya Abdallah, Salima Alouai

Shop top spring trends from Shopbop’s Ramadan edit

modestish

There’s less than a month to go until Ramadan – the Holy Month where Muslims fast daily – begins, so we can expect to start seeing the annual Ramadan campaigns trickling in from high fashion brands and retailers. The first on our radar comes from Shopbop, the popular American e-tailer that delivers designer fashion worldwide. Shot in the garden of a quaint estate in Madrid, the Shopbop Ramadan campaign puts the spotlight on timeless modest silhouettes: a tunic dress by Tory Burch, a striped, pleated midi dress by Zimmermann and a luxe satin pyjama suit by Acne Studios, among others.…

Brands, NewsRamadan collection, Ramadan edit, Ramadan fashion, shop online

Modest fashion bloggers imagine themselves at fashion week

modestish

Every luxury fashion lover's dream styling challenge has gone viral on TikTok. Fashion influencers and content creators unable to travel to international fashion weeks (which largely took place digitally via websites and social media), have instead created makeshift front rows in the comfort of their homes, filming how they would look if they were physically at London, Milan, Paris or New York fashion week. Each video features multiple outfit changes, themed according to the designer's show that the blogger is imaging themselves at. The posts are immensely entertaining, and naturally, the social media trend has made its way to Instagram…

News, StyleAya Barqawi, Dior, front row, Hafymo, hijabi fashion blogger, Jacquemus, modest fashion blogger, Nabilah Kariem, Nawal Sari, Tiktok, viral Tiktok trend, What I'd wear front row

Fashion wish list: this shimmery set by Nanushka at Shopbop

modestish

Matching sets and co-ords were one of last winter's most-loved trends, even if they were primarily worn as #WFH athleisure. But as vaccine rates across the globe rise, and as we increasingly venture outdoors, we suspect matching sets will remain key style staples, especially as we transition into spring. Our predictions put loose and roomy silhouettes at the forefront of the trend, in a palette of neutral and earthy tones. https://www.instagram.com/p/CK9VZeUDEks/ For us, this set by Nanushka, available online at Shopbop, epitomises spring/summer 2021 fashion. Stylish and incredibly versatile, the set is from the brand's Resort 2021 collection, which takes…

Styleco-ord, Golden Goose, House of Want, matching set, modest fashion, Nanushka, online shopping, styling

This British-Bengali modest fashion brand debuted at LFW

modestish

If you were perusing the home page of Vogue Italia’s website last week, you probably spotted an image of a hijabi model decked out in vibrant hues of orange and blue. The photograph shows a cutting-edge coat design by Hena Begum, a Bengali-British modest fashion designer, whose brand, Modestly, was featured in Graduate Fashion Foundation’s Digital Designer Profile at London Fashion Week last month. After a whirlwind week of showcasing at LFW and basking in the success of her incredible accomplishment, Hena spoke to modestish about her innovative weaving techniques, how Islamic architecture influences her latest collection, why the industry…

Brands, NewsBengali designer, Dina Tokio, hijabi model, London designer, London fashion week, Modestly

See part 2 Of our first modestish campaign shoot

modestish

https://www.youtube.com/watch?v=AKqCzmGHKog Last month, we set out to produce our inaugural fashion campaign for Modestish, starring Junaynah and Engy Mahdy. Monochrome tones formed the palette for the second part of our shoot, in a mixture of leather textures, utilitarian silhouettes and pops of geometric and snakeskin prints. See how our muses styled the designs from Mango, Iris & Ink, One and Four Studio (Engy’s own label), Prettty Little Thing and Karl Lagerfeld: Engy wears: blouse and blazer by One and Four Studio, dress by Mango. Junaynah wears: bodysuit by Pretty Little Thing, jumpsuit by Mango Engy wears: blouse and blazer by One and Four…

Shootsmodest fashion, Pretty Little Thing, The Outnet

Hijabi creative Aminah Ali is now an ASOS model

modestish

Remember Aminah Ali, the talented hijabi entrepreneur and visionary behind Redefining Concepts, who we interviewed last year? Here's a refresher: Aminah Ali is a trailblazer with a mission to de-stigmatise modesty and cultivate a community of support and tolerance among millennial creatives. The 22-year-old Muslim model and fashion graduate at the University of The Arts, uses what could’ve been a barrier to her pursuing her fashion career, to drive her ambitions. “I wouldn’t be where I am if it wasn’t for my hijab,” she says. Negativity faced from her community, and being the only Muslim girl wearing a headscarf in…

Newshijabi, modesty, Redefining Concepts

See “Behind the Veyla”: a mesmerising Marseille shoot

modestish

In a town in the South of France, a nation with a complicated history when it comes to headscarves, young photographer Yosra Farrouj conceptualised a photo shoot for Marseille modest wear label Zozoliina, that would turn the symbol of the headscarf on its head Titled "Behind the Veyla", her shoot in collaboration with Zozoliina features striking images of a group of young women robed in traditional kaftans and billowing floral face veils, topped with bucket hats, baseball caps and beanies. The stage? A community basketball court, bordered by graffiti-emblazoned walls and towering apartment buildings. The setting and styling combine to…

BrandsBasketball court, fashion shoot, modest fashion, veils, Yosra.tfl, Zozoliina

Discounted Ganni lands online at The Outnet

modestish

The rumours are true. As of today, February 16, Ganni is available online at The Outnet. Known for its contemporary feminine flair, effortless aesthetic, oversized designs and overall trend appeal, the cult Danish brand has gained a loyal following of modest fashion consumers over the years. Select pieces from the label's recent collections are now available at discounted luxury fashion platform The Outnet, where they're sure to sell out quite quickly, given the international demand for the brand. If you visit the website now, you'll find Ganni's popular chiffon midi-dresses in fanciful floral prints, silky pyjama suits with wallpaper flowers…

NewsGanni, online shopping

Meet the inimitable Junaynah, who stars in our debut campaign

modestish

"A modest perspective based on experience, not a Google search on Middle Eastern culture. #notshadejustfacts." That's what you'll find written on the Instagram bio of UAE-based Junaynah El Guthmy (@junaynaah), the digital creator and modest content director who stars in our launch campaign. Her first experience with modelling began with a local jewellery brand in the UAE, and since, she has worked with brands like Puma, and titles like GQ Middle East. With the grace of a ballerina and an eye for angles and avant-garde aesthetics, Junaynah is a hijabi model with sky-high ambitions, and you can bet she'll be…

Musesfashion shoot, Junaynah El Guthmy, modestish, UAE model

Watch: Zinah on influencers removing their hijabs

modestish

In 2018, veteran modest fashion blogger and luxury fashion specialist Zinah Nur Sharif penned a Huffington Post article called "Removing the hijab doesn't make you a bad Muslim". Almost 3 later, this has become something of a "hot topic" for discussion among those in faith-based communities and beyond, largely due to the number of prominent Muslim fashion bloggers who rose to fame as hijabi influencers, but since then, have chosen to stop covering their hair. "There's been a big hoo-haa about women removing the headscarf — the hijab, the veil, however you'd like to call it," says Zinah in a…

Opinionhijabi fashion bloggers, removing hijab, Zinah Nur Sharif

Modestish x Puma: Let the games begin.

modestish

"Let the games begin." Launched in February 2021, the International Game collection by global sportswear label Puma, celebrates the power of sport to unite our world. Oversized and unisex, the sleek tracksuits, iconic logo T-shirts and a range of sneakers in the brand's popular Future Rider, Cali Star and RS-Fast sneaker silhouettes are brought to life with digitized graphics and vibrant colors pulled from international flags. The show-stopping piece of the collection is easily the International Game track jacket: an optical, all-over patchwork print with bold lettering, brazen branding and bright, look-at-me hues. See how our modestish muses, Sadaf and…

ShootsPuma, Puma International Game Collection, street style, streetwear