See the winning sketches from Persil’s abaya design competition
In November 2020, laundry detergent brand Persil launched a design competition for its Persil Abaya Shampoo, titled Abaytik Stylik (Your Abaya, Your Style), and earlier this month, it announced the winner: Richa Chouhan. While there were six winners who will be granted scholarships at the French Fashion Institute ESMOD Dubai, Richa was the grand prize winner, and will receive a scholarship for the school’s Modest Fashion & Abaya course. Richa is an Indian expat living in the UAE. She is an engineer by profession, and designing is her passion. She first found out about the competition through a friend, and says she had…