The rumours are true. As of today, February 16, Ganni is available online at The Outnet.
Known for its contemporary feminine flair, effortless aesthetic, oversized designs and overall trend appeal, the cult Danish brand has gained a loyal following of modest fashion consumers over the years. Select pieces from the label’s recent collections are now available at discounted luxury fashion platform The Outnet, where they’re sure to sell out quite quickly, given the international demand for the brand.
If you visit the website now, you’ll find Ganni’s popular chiffon midi-dresses in fanciful floral prints, silky pyjama suits with wallpaper flowers and polka-dot patterns, flirty wrap-skirts in punchy ginghams, and tops, tunics and wrap-dresses in statement leopard prints. You’ll also see slip dresses that are ideal for layering, denims in a variety of cuts (the high-rise, wide-leg styles are topping our shopping lists), and a couple of swimsuits, in one-piece, halter-neck styles. There are even a couple of footwear options — from platform brogues, to clunky, sporty trainers, plus floppy shoulder bags and padded headbands.
The brand’s distinctive, head-to-toe statement prints in chiffons, georgettes, crepes and satins are presented in pieces that make great outfits for summer weddings (like the dress pictured above), your best friend’s bridal shower (which is where this particular writer wore one of her own favourite Ganni dresses: this very one, to be precise) or your next getaway — assuming the pandemic settles down soon, allowing our much-missed habits of dressing up and jet-setting to resume.
You could “buy now, wear later”, but rather than letting it collect dust in your closet, consider rocking a glorious Ganni design on your next Zoom call for the ultimate #wfh sartorial statement. BRB — this zebra-print shirt-dress is calling my name.
