Pretty Little Thing

PrettyLittleThing launches in Saudi Arabia

PrettyLittleThing launches in Saudi Arabia

Following it's Middle East debut, PrettyLittleThing has launched a dedicated website for its customers in the Kingdom of Saudi Arabia. The new platform, ar.prettylittlething.sa, is a user-friendly Arabic website containing a whole new collection of modest offerings that don't fail to impress! With a dedicated Ramadan edit brimming with modest fashion, it's clear that the UK-based e-tailer has put together new offerings with its Middle Eastern clientele in mind. Long, monochrome shirt-dresses for instance, appear to be an androgynous nod to the cultural silhouette of the thobe, and can be made more feminine with the addition of a statement belt,…
See part 2 Of our first modestish campaign shoot

See part 2 Of our first modestish campaign shoot

https://www.youtube.com/watch?v=AKqCzmGHKog Last month, we set out to produce our inaugural fashion campaign for Modestish, starring Junaynah and Engy Mahdy. Monochrome tones formed the palette for the second part of our shoot, in a mixture of leather textures, utilitarian silhouettes and pops of geometric and snakeskin prints. See how our muses styled the designs from Mango, Iris & Ink, One and Four Studio (Engy’s own label), Prettty Little Thing and Karl Lagerfeld: Engy wears: blouse and blazer by One and Four Studio, dress by Mango. Junaynah wears: bodysuit by Pretty Little Thing, jumpsuit by Mango Engy wears: blouse and blazer by One and Four…