London designer Archives

6 sisters are behind this sustainable swimwear brand

Zainab Husain

The phrase Sei Sorelle translates to "six sisters" in Italian, and is thus quite a fitting name for the London-based modest swimwear brand founded by Aneesa Zaman and her five sisters. The six of them are all healthcare professionals (two are dentists, two are pharmacists, and two are optometrists) who share a common aspiration: to create timeless, practical, and sustainable full-coverage swimsuits. Recognising that options for attractive and functional modest swimwear were limited for women, and struggling to find modest swimwear that suited their own requirements, the Zaman sisters decided to take matters into their own hands and launch their…

Brandsburkini, hijabi fashion, London designer, modest swimsuit, Sei Sorelle

This British-Bengali modest fashion brand debuted at LFW

modestish

If you were perusing the home page of Vogue Italia’s website last week, you probably spotted an image of a hijabi model decked out in vibrant hues of orange and blue. The photograph shows a cutting-edge coat design by Hena Begum, a Bengali-British modest fashion designer, whose brand, Modestly, was featured in Graduate Fashion Foundation’s Digital Designer Profile at London Fashion Week last month. After a whirlwind week of showcasing at LFW and basking in the success of her incredible accomplishment, Hena spoke to modestish about her innovative weaving techniques, how Islamic architecture influences her latest collection, why the industry…

Brands, NewsBengali designer, Dina Tokio, hijabi model, London designer, London fashion week, Modestly