hijab

The micro modest fashion Instagrammer you need to follow

The micro modest fashion Instagrammer you need to follow

If there's one social media account that depicts the ultimate, idyllic, Pinterest-worthy mood board for covetable modest fashion, it's that of Dutch-Moroccan Souhailla, who lives in The Netherlands and posts under the pseudonym @modest.archives on Instagram. Here, you'll find dreamy photography of frills, ruffles and feminine fashion layered over white blouses and accessorized with ladylike pearls, gold jewellery and vintage-style bags galore. In an exclusive interview with modestish, Souhailla tells us about her love for oversized clothing, how she developed her aesthetic, what her wardrobe staple is and how faith inspires her sartorial statements. What’s one trend you’ll be living…
A hijabi reflects on Halima Aden’s recent hijab statements

A hijabi reflects on Halima Aden’s recent hijab statements

The words modesty and hijab have two different meanings. Traditionally, hijab refers to a head covering commonly worn by Muslim women, which many believe to be apart of modesty in their religion. Modesty covers a much wider spectrum and includes, but is not limited to individuals who wear a hijab. Recently, Somali model, Halima Aden revealed her realization of where she had come to in her career, and announced that she was stepping away from the mainstream fashion industry. This candid revelation through social media of how she lost her “true" hijab as she grew in her career as a…
Meet model and co-founder of Redefining Concepts, Aminah Ali

Meet model and co-founder of Redefining Concepts, Aminah Ali

Aminah Ali is a trailblazer with a mission to de-stigmatise modesty and cultivate a community of support and tolerance among millennial creatives. The 22-year-old Muslim model and fashion graduate at the University of The Arts, uses what could’ve been a barrier to her pursuing her fashion career, to drive her ambitions. “I wouldn’t be where I am if it wasn’t for my hijab,” she says. Negativity faced from her community, and being the only Muslim girl wearing a headscarf in her course, fuels her desires to break religious stereotypes within the fashion industry, and make a change. Who else can…
PrettyLittleThing hires its first Black, Hijabi model

PrettyLittleThing hires its first Black, Hijabi model

PrettyLittleThing has introduced its first Black, hijabi, Muslim model to represent its new modest fashion line. The response on Twitter has been overwhelmingly positive, with users reposting the snapshots shared by model Billy Marsal. The UK-headquartered fast-fashion retailer loved for its affordable styles straight from catwalks and celebrity muses, launched its first modest fashion line last month, signifying a major step towards its commitment to inclusivity. Earlier this year, the brand also launched a dedicated website for its customers in the Middle East. London-based, 21-year-old Billy is reportedly the first plus sized hijabi model to represent the brand, and she…
“Can’t Ban Us” — Haute Hijab launches athletic headscarves

“Can’t Ban Us” — Haute Hijab launches athletic headscarves

"Can't Ban Us." That's the powerful statement accompanying the launch collection of Haute Hijab's athletic headscarves, a highly-anticipated collection that Melanie Elturk, the CEO of the leading US hijab company, has been working on for more than a year. Dubbed Haute Hijab Sport, the collection launched online this week — and while the variety of colours and styles of sports hijabs is newsworthy in itself, Haute Hijab aligned the new release with an important campaign: "Can't Ban Us is a movement born out of necessity; Muslim athletes have been – and still are – banned from playing sports in hijab. We're…
“I wear a two-layer niqab when I want to look really marvelous”: how fashion influences face veils

“I wear a two-layer niqab when I want to look really marvelous”: how fashion influences face veils

The niqab – the Islamic face veil – has become a high-profile garment during the pandemic, given its superficial similarity to a medical mask. It has recently taken center stage again due to masks becoming mandatory in public in the UK two years after Boris Johnson’s offensive remarks regarding niqab wearers. Political commentary dominates the public discussion, while little is being said about what makes a good, comfortable, and beautiful niqab. Do the fabric quality and weave matter? What about the fastening? And the layers? These questions may be particularly important to women who are considering wearing the niqab for…
Taqwa Bint Ali becomes Jean Paul Gaultier’s first hijabi model

Taqwa Bint Ali becomes Jean Paul Gaultier’s first hijabi model

While brands across the globe like Burberry, Diane Von Furstenberg, Benefit Cosmetics and more, have released campaigns with hijabi models over the past few months, Taqwa Bint Ali, who stars in Jean Paul Gaultier's latest campaign, is no mere model. She co-founded Zarafet Galleries, one of the first modest fashion platforms in France, and works with Akagi Glub, which offers women who cover a safe space to practice sports. The 22-year-old Tunisian-French entrepreneur was born in Paris, played basketball for many years, and has been working tirelessly to help highlight Muslim creatives in fashion, art and sport in France, a…
Your definition of modesty will change as you grow older, says Palestinian fashion blogger Sarah Elnaffar

Your definition of modesty will change as you grow older, says Palestinian fashion blogger Sarah Elnaffar

A student at York University in Toronto with a keen interest in fashion and photography, 21-year-old Sarah Elnaffar tells us how she would like to push the boundaries of modesty in mainstream fashion, and explains that definitions of modesty change as women grow older and go through different experiences. 1. Define what modesty means to you. To me, modesty is not only a way of dressing, but it’s also a way of behavior. Being modest doesn’t pertain to the clothes on your body but it’s a way of acting, in a polite, kind and humble manner.  Everyone has their own…
Covered in Confidence launches print magazine

Covered in Confidence launches print magazine

Those in the industry often lament that print journalism is a dying media. Blogs and online magazines have superseded the demand for physical magazines and newspapers, which are laying off staff due to budget cuts and even completely closing as demand for tangible journalism dwindles. Amid the pandemic, and this global print journalism crisis, a new fashion magazine has emerged, dedicated to modest fashion - a global, multi-billion-dollar industry where there's clear demand for innovation and entrepreneurship - even in the realm of print publications. Titled Covered in Confidence, the magazine is the brainchild of Kaniz Jaffer, the entrepreneur behind…
PrettyLittleThing opens dedicated Middle East website

PrettyLittleThing opens dedicated Middle East website

PrettyLittleThing is a fast fashion e-commerce platform known for its in-demand ribbed crop tops, distressed denim shorts, lace bralettes and bodycon mini dresses. These styles may be trending, but they offer minimal coverage, and are of little use for consumers of modest fashion. So, it may first sound perplexing that PrettyLittleThing has just launched PrettyLittleThing.me - a dedicated website for its shoppers in the Middle East, where modest fashion is the norm, and even ingrained in some national dress codes. But, a hallmark of the modest fashion movement is in the creativity and out-of-the-box styling utilized by women who embrace…
The viral Vogue cover challenge isn’t all that modest

The viral Vogue cover challenge isn’t all that modest

Lately, my Instagram feed has been covered with magazine covers. Not genuine covers that you’ll see in real life. These are not representative of magazines that are currently being sold on newsstands – they’re  photoshopped, edited and overlayed images of fashion bloggers, made to look like they’re covers of Vogue magazine. And while the social media trend went viral, and then dipped out of style like most digital movements do, it’s still sticking around with a niche group of women: hijabi fashion influencers. They’re posing in their headscarves and stylish outfits, bodies contorted in the edgiest of poses, with their…
Haute Hijab sends out a powerful message on July 4

Haute Hijab sends out a powerful message on July 4

Haute Hijab is a leading headscarves brand based in the United States, catering to a global market, and its founder, Melanie Elturk, is a pioneering face of the modest fashion movement. https://www.instagram.com/p/CBjONFqDYA7/ It's tough to break out as a modest wear brand in a competitive, and saturated market, but when Melanie launched Haute Hijab in 2010, not only was she was not only one of the first to spearhead a mainstream movement in normalising modest fashion, but she also saw a wider opportunity with he business: to create and celebrate a community of women who had long been underserved by…
Bucket hats: an unlikely micro trend for modest fashion fans

Bucket hats: an unlikely micro trend for modest fashion fans

One of the most surprising accessory trends to infiltrate the fashion scene, bucket hats are in vogue, and have found an unlikely ally in hijabi influencers. Offering coverage, shade from the sun and major style points, they’re a micro trend of the androgynous athleisure mode of dressing that has been gaining traction among millennials over the past few seasons. Athletic brands like New Balance and Adidas, and luxury labels such as Fendi and Gucci, have all created bucket hats in their latest collections, and e-commerce platforms such as ASOS have a wide variety of options. Attracted to this now-stylish head…
Discover the hijab-friendly makeup cover that’s new on the market

Discover the hijab-friendly makeup cover that’s new on the market

Women who wear headscarves and struggle to keep their hijabs pristine while applying cosmetics will be thrilled to learn that the ModBeautyKeeper has launched, providing a hassle-free solution to makeup-stained hijabs. https://www.instagram.com/p/CBD0O8TAm_d/ The product was founded by Nandi K Barker, an American living in Dubai, who noticed widespread demand among hijab-wearing women, for a beauty tool that would make their daily beautifying rituals easier. She came up with a cloth that's tucked into the edges of a headscarf, framing the face, providing a shield between the skin and the scarf. It comes particularly in handy when applying foundations, highlighters, blushes…