Redefining Concepts

Hijabi creative Aminah Ali is now an ASOS model

Hijabi creative Aminah Ali is now an ASOS model

Remember Aminah Ali, the talented hijabi entrepreneur and visionary behind Redefining Concepts, who we interviewed last year? Here's a refresher: Aminah Ali is a trailblazer with a mission to de-stigmatise modesty and cultivate a community of support and tolerance among millennial creatives. The 22-year-old Muslim model and fashion graduate at the University of The Arts, uses what could’ve been a barrier to her pursuing her fashion career, to drive her ambitions. “I wouldn’t be where I am if it wasn’t for my hijab,” she says. Negativity faced from her community, and being the only Muslim girl wearing a headscarf in…
Meet model and co-founder of Redefining Concepts, Aminah Ali

Meet model and co-founder of Redefining Concepts, Aminah Ali

Aminah Ali is a trailblazer with a mission to de-stigmatise modesty and cultivate a community of support and tolerance among millennial creatives. The 22-year-old Muslim model and fashion graduate at the University of The Arts, uses what could’ve been a barrier to her pursuing her fashion career, to drive her ambitions. “I wouldn’t be where I am if it wasn’t for my hijab,” she says. Negativity faced from her community, and being the only Muslim girl wearing a headscarf in her course, fuels her desires to break religious stereotypes within the fashion industry, and make a change. Who else can…