modest fashion online

Ordestie is France’s first e-store for modest fashion

Ordestie is France’s first e-store for modest fashion

Ordestie (ordestie.estore on Instagram), founded in December 2020, is allegedly the first French multi-brand platform dedicated to modest fashion, and it is on a mission to break the taboos still surrounding the concept of modest fashion in France. Founded by Soukaïna Jaafari & Maud Garnier, Ordestie is a culmination of diverse collections, cultures, and passions. Recently, the French Senate voted in favour of a bill that would ban the hijab for women under 18, highlighting Islamophobic sentiments in the government and provoking widespread backlash and criticism from all over the world. French Muslim women are constantly facing challenges when merging…
PrettyLittleThing launches in Saudi Arabia

PrettyLittleThing launches in Saudi Arabia

Following it's Middle East debut, PrettyLittleThing has launched a dedicated website for its customers in the Kingdom of Saudi Arabia. The new platform, ar.prettylittlething.sa, is a user-friendly Arabic website containing a whole new collection of modest offerings that don't fail to impress! With a dedicated Ramadan edit brimming with modest fashion, it's clear that the UK-based e-tailer has put together new offerings with its Middle Eastern clientele in mind. Long, monochrome shirt-dresses for instance, appear to be an androgynous nod to the cultural silhouette of the thobe, and can be made more feminine with the addition of a statement belt,…