Following it’s Middle East debut, PrettyLittleThing has launched a dedicated website for its customers in the Kingdom of Saudi Arabia. The new platform, ar.prettylittlething.sa, is a user-friendly Arabic website containing a whole new collection of modest offerings that don’t fail to impress!
With a dedicated Ramadan edit brimming with modest fashion, it’s clear that the UK-based e-tailer has put together new offerings with its Middle Eastern clientele in mind. Long, monochrome shirt-dresses for instance, appear to be an androgynous nod to the cultural silhouette of the thobe, and can be made more feminine with the addition of a statement belt, crossbody bag or chunky choker necklace.
“We are so excited to further propel our presence into the global scene and continue to acknowledge and empower the women of the GCC, by inspiring them to narrate their own stories in PrettyLittleThing,” stated the brand’s CEO Umar Kamani.
Suit sets featuring wrap-tops and wide-leg trousers are available in hues of emerald and orange, as well as a striking zebra pattern and lilac floral print, which this particular writer is guilty of indulging in! Modesty-first co-ord sets in delectable shades of camel and sky blue are comprised of kick-flare pants and high-necked, sleeveless tops, with matching abaya-like coats and headscarves. You’ll also find beautiful broderie tops with high necks, in sky blue and white — we recommend pairing these with high-waisted trousers or jeans for maximum modest appeal.
Blouses with puffy shoulders are aplenty, in hues of lilac, lime, rust and chocolate, and the modest edit also includes regal, hijab-friendly, full-coverage jumpsuits with high necklines and elegant, slinky drapes in black and nude shades.
There’s an up to 70% discount offer on site-wide, so get your Ramadan —or rather, year-round— fashion fix now, and follow PrettyLittleThing Middle East on Instagram here.
